Luxury Real Estate  ·  Southlake  ·  Westlake  ·  DFW

Call 1-817-994-9630
Selling in Dallas-Fort Worth

Your buyer may already be watching.

Every week, people planning a move to Dallas-Fort Worth watch Dana Pollard on YouTube to decide where to live. Many of them become our buyers. When you sell with us, your home goes in front of that audience and our own pipeline of buyers, something most agents simply don’t have.

17.8K
YouTube subscribers
369
Videos published
4.9★
159 Google reviews
Why sellers choose us

We don’t wait for buyers
to find your home.

We take it to them. Through our YouTube channel, our buyer pipeline and targeted video ads, your home reaches people who are already planning their move to Dallas-Fort Worth.

01

A built-in audience

Our Moving to Texas channel has 17,800 subscribers and 369 videos helping families choose where to live in Dallas-Fort Worth. Your home gets its own video, shown to people who are already planning to buy here.

02

Buyers already in our pipeline

We’re working with pre-approved buyers right now, plus many more planning to buy in the coming months. Before your home hits the market, we check it against every one of them.

03

Marketing is our specialty

We create content every week, so we know what makes buyers stop scrolling. Your home gets targeted video ads aimed at relocating buyers in the cities they’re moving from, instead of a listing that just waits to be found.

The difference

What you’re really hiring

A typical listing agent

  • Professional photos and a 3D tour
  • Puts your home on the MLS and Zillow
  • Waits for buyers’ agents to call
  • An open house and a few social posts

Dana Pollard Group

  • Everything on the left, done at a luxury standard
  • Your home matched against our own buyer pipeline from day one
  • A dedicated video shown to our 17,800-subscriber audience
  • Targeted ads to out-of-state buyers relocating to Dallas-Fort Worth
How it works

A clear plan from day one

1. Plan & price

We build your marketing plan, price your home against today’s market and check it against the buyers we’re already working with.

2. Prepare & produce

Staging guidance, photography, a 3D tour, plus a video built for YouTube and social media, not just the MLS.

3. Launch to buyers

Your home goes to our audience, our buyer pipeline and the full MLS at the same time, for maximum exposure.

4. Negotiate & close

We handle offers, inspections and appraisal and keep you informed at every step, through closing.

See it for yourself

The channel buyers watch before they move to Dallas-Fort Worth

Dana’s videos walk families through the neighborhoods, schools, commutes and lifestyle across Dallas-Fort Worth. By the time those viewers are ready to buy, they already trust us, and they ask us what’s for sale.

Watch the Channel
17.8K

subscribers to Dana Pollard | Moving to Texas

369

videos helping buyers choose where to live

Results & reviews

4.9 stars from 159 Google reviews

“They listened, communicated clearly, and knew the market inside and out… Negotiation was handled confidently and the entire process stayed organized.”Sherree Rogers · Google review
“Dana was fantastic to work with. Her expertise and attention to detail really stood out and she guided everything smoothly from start to finish… We really appreciated all the hard work and would highly recommend them.”Faran Polani · Google review
Recently sold

Homes we’ve sold for our clients

Sold
901 Aspen Ridge Drive
Southlake, Texas
Sold
1259 Fanning Street
Southlake, Texas
Sold
3309 Ferguson Road
Southlake, Texas
Sold
711 Saratoga Drive
Southlake, Texas
Questions sellers ask

Before you decide

What’s in the marketing plan?

A personal plan for your home: the video we’d create, the buyers we’d target and where they’re moving from, and how we’d launch it on our channel, social media, targeted ads and the MLS. It also includes pricing and timing. It’s free, and there’s no obligation to list with us.

Will my home still go on the MLS?

Yes. Our audience and buyer pipeline are added on top of full MLS exposure, never instead of it, so every buyer in the market can see your home.

Do I need to fix things up before listing?

Not always. We’ll walk through your home and tell you which updates are worth the money and which aren’t.

What if I also need to buy my next home?

That’s most of our sellers. We’ll plan the timing of both sides together so you’re not stuck between homes.

Free, no obligation

See exactly how we’d market your home.

Tell us about your home and Dana will put together a free, personal marketing plan:

  • The video concept for your home and where it will be seen
  • The buyer profile we’d target, including where they’re moving from
  • A pricing analysis and timeline prepared by Dana personally

Prefer to talk? Call 817-994-9630